Struggles every Small Business face when it comes to SEO

According to the 2018 Telstra Small Business Intelligence Report , which studied marketing approach and strategies for over 1000 SMEs in Australia, only 50% of small businesses have a website, while only 26% websites and businesses were using SEO tactics. The same study, which also talked to about 1000 consumers, found that on an average, almost 83% consumers agree that search engines like Google are important for finding a business, while 62% of customers said that they will stop considering a business, if information on the company cannot be found online.
This indicates two major points-

  1. Small businesses are not taking SEO and online marketing seriously
  2. As a result of Point No 1, they are losing customers and business
    Before we start thinking that small businesses and startups are not careful with their marketing strategies, understanding their challenges is important. Besides the obvious financial restraint, many of these new and budding businesses are not utilizing the power of having a website and online strategy, which is costing them huge on an average.
    In this post, we will talk about small business SEO struggles, and why some of these companies are not going right with their online marketing efforts.
  3. Because of less money and time.
    It goes without saying that smaller companies and websites don’t have the huge resources like their big brand counterparts. To make it simpler – You have to spend on marketing if you want to gain
    from it. While SEO is organic, you still have to hire a company or a marketing agency to get the work
    done, and that requires a monthly budget at the very list. It is also important to understand that SEO
    is an organic process, which means you cannot expect to get gains overnight. Among various small business struggles is the need to keep a constant budget for SEO.
    Most small businesses want to get to the top of Google immediately, or at least, feature on the first
    place. In order to save money, companies with limited resources and knowledge of SEO dive into the
    process, which takes away the crucial time. Let’s say you have five people working in the company,
    and if they are dealing with everything, right from sales and revenue to accounting and SEO, the
    time obviously is a factor. This is the precise reason why getting SEO help is so, so important.
  4. Because they don’t have a marketing team
    Most small businesses are stretched too thin when it comes to marketing, which is also why many
    owners and managers don many hats at the same time. While this doesn’t obviously translate into
    great marketing, other work also suffers. Not having a comprehensive and experienced marketing
    team for SEO is one of the prime mistakes or rather lapses on part of growing businesses. Having a
    dedicated SEO agency for the job not just adds expertise, but also resources. It goes without saying
    that a team is better than one SEO expert. Not all SEO companies offer small business solutions, so
    if you are a new business on the block, some initial research can always come in handy.
  5. Because they have client expectations to manage

Small businesses already have a lot on their plate, and without a dedicated SEO firm to handle their
campaign efficiently, they often have a hard time achieving the basic results. Many companies,
especially the ones that have just started business, are too consumed with the process of satisfying
customers, and as a result, they often botch up the marketing aspect. SEO requires time, effort and
focus, and to get traffic and boost up on the ranking scale, being at it without a break is critical.

  1. Because bigger businesses have been doing it for a while.
    It is a known fact that Google likes older domains, but big businesses also have the advantage of
    being consistent with SEO and online marketing for a while. These brands weren’t born like that, but
    a dedicated marketing team and a group of SEO experts worked on every aspect, right from content
    management, to link building, keywords placement and more. To be more precise, these brands
    already know what works for them and what doesn’t – i.e. experience, which small businesses don’t
    have. As a result, new companies often struggle initially to find a foothold with SEO.
  2. Because small businesses have smaller websites.
    A small website always has lesser pages, and the amount of content is also limited. This means that
    smaller businesses can target fewer keywords, which kind of reduces their chances, compared to big
    websites that have a huge range of search queries, which only helps in promoting better with SEO.
    Small websites often have to grapple with the limited scope that their small websites provider. As a
    business struggling to survive, you have to focus on your website. Having a highly-optioned, well-
    structured and designed website is not a choice anymore.
  3. Because smaller websites and companies don’t create enough content.
    When it comes to SEO, “Content is king”. Keeping shifting SEO trends in mind, a campaign must be
    modified, and new content must be generated, and we are talking of relevant content here – No
    matter whether it’s posts, articles or video content, small companies need to be regular at it, for
    which the SEO agency hired for the job can offer direction. New companies struggling with
    marketing must first find an answer to the content problem. Creating content and distributing it
    effectively to drive traffic to the website are aspects that need attention.
  4. Because smaller companies assume more traffic means high conversion.
    If your SEO strategy is not right i.e. audience specific, you may still get a good number of hits and
    visits on your website, but that doesn’t translate into a better conversion rate. In simpler words, high
    traffic doesn’t always mean huge conversions, and as a result, you may not get the profits or sales
    numbers as expected. Setting up SEO goals is one of the many small business issues, because they
    want too much, often being obvious to the fact that organic marketing can take time and has its own
    course.
  5. Because rankings may drop unexpectedly.
    Search engine algorithms do change, and it can be hard for smaller businesses to keep up the
    momentum, even if they initial succeed with SEO strategies. Many such companies think of this as
    the end of the road, but this is more of a block, which will pass, if you are focused on SEO and online
    marketing and keep up and adapt to the changes.
  6. Because small companies don’t have media advantage
    SEO is hard for smaller companies because bigger brands and websites have an obvious advantage
    of getting media coverage without even trying too hard. Such websites can get links from authority

sites often for free, and getting access to other sources for promotions also gets easier. For smaller
companies, the whole process is a tedious one, and unless a SEO team is working extensively to
make things happen, brand recognition is complicated.

  1. Because SEO tools and software matter
    With limited budgets, small companies cannot afford to invest in SEO tools and expensive software,
    which aids the online marketing process, and this can stunt growth considerably. Bigger brands can
    easily spend on tools that can simplify and ease some of the regular tasks involved in SEO and
    marketing. On the other hand, the new businesses and startups often deal with free tools and the
    whole process of manual management of SEO work takes much longer time.
  2. Because relationship with Google matters
    Small businesses don’t have the required equation with Google. At times when SEO and marketing
    efforts go haywire, the biggest brands spend time with Google, so that they know what went wrong,
    which helps in fixing the problem organically as SEO requires. It shouldn’t be surprising that these
    brands have a personal relationship with the search engine, considering that they spend millions
    each year on ads, which only adds to Google’s revenues. One of the main small business issues is
    the lack of a reliable equation with Google.
  3. Because Google has a thing for brands
    Google relies on content, and brands are a favorite when it comes to search results. This is because
    these recognizable brand websites usually have more data, and it is rather hard to focus on those
    keywords and relevant aspects that these brands are targeting. One of the problems small business
    owners face is the competition, because Google naturally has an incline towards the bigger
    companies, and it is hard to compete in similar niches targeting same or similar keywords.
    So, is SEO still relevant for smaller brands?
    Absolutely. More people are likely to use Google, Yahoo and Bing to find a local business, and you
    cannot ignore the scope that SEO offers, both in the short and long run. Not to forget, content
    visibility depends largely on SEO, and without that, even great content is a waste, unless your
    intended target audiences finds it on the internet. Keyword optimization is also the third important
    aspect that matters even for the smallest sites, because unless your website gets indexed, focusing
    on ranking is not possible at the basic level.
    Hire a SEO agency today!
    We know that one of the many small business marketing challenges is finance, but SEO is
    considerably cheaper. As such, if you are a small business owner or struggling business reading this,
    don’t hesitate in paying an agency for your marketing needs, especially SEO. It is critical for the
    success of your website, and there is no replacement for SEO.

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