Lead Generation
Get Quality Leads and Drive High Traffic
The main focus behind lead generation is to stimulate and capturing interest in the product or service in order to create a sales pipeline. Lead generation has been changing significantly in recent years with social and online techniques. Having specialised in these techniques, our lead generation services has what it takes to help you get quality leads that will increase interest and people buying into your services.
Research shows that 75% of customers worldwide have shifted from traditional shopping to shopping online. This is where lead generation plays a vital role in making a large number of conversions with the help of your lead generation agency - External Experts. We ensure that you get the most amount of leads with a particular time frame and budget.
Since we are one of the most premium lead generation agencies in Bangalore, we know what it takes to give you the best leads based on interests and industry trends. We have worked with several clients and delivered on large and small scale requirements every single time.
INCREASE SALES WITH LEAD GENERATION SERVICES
Find out how your business is doing with respect to leads and the sales potential.
What are the successful Lead Generation Strategies used?
We will cover four lead generation marketing tips to ensure that you get best leads.
Email Lead Generation
This is one of the oldest strategies that has been used and it retains the top spot for the best lead generation methods. Marketing automation has generated great results for several B2B businesses.
Content Marketing
You should know that content marketing provides a great source of revenue and lead generation from blogging and micro sites.
Search Marketing
It is one of the best long term strategies for generating B2B leads. It is often known as SEO and SEM to gain an online presence and traffic.
Social Media Lead Generation
Though it is not the best channel to convert leads as B2B companies usually do not fit in with social media strategies. The best way to generate leads for B2B is through LinkedIn and if it works you can generate large deals through this form of lead generation strategy.
Benefits of Lead Generation
You can get a lot of information from your target audience from registration forms. This will allow you to build data bases with the users interested. After which, you can implement lead nurturing and lead scoring strategies. This helps companies improve their loyalty to the brand. The feedback between the user and the company can speed up with their online sales process.
Additionally, you can detect the most attractive areas for potential clients and companies can optimize their revenue from marketing by pointing out strategies that they are interested in.
How is the lead generation process done?
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Acquiring Leads
You need to be able to attract leads with engaging content that is shared through marketing channels. This can be done through eBooks, images, infographics, blog posts and more that are shared on social media, email and wherever you can get potential customers.
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Nurturing Existing Leads
The leads are now part of the lead management system that continually nurture them to ensure that your sales funnel has the right leads. Retaining the interest through an email list or email lead generation is essential. This helps build on trust and loyalty.
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Scoring Leads
This method of scoring leads helps you understand your leads and know which are valuable leads. Using a lead generation strategies, you will be able to determine which how qualified the leads are and you can visualise your sales funnel and segment leads.
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Send leads to sales team
It is important in the lead generation method to ensure that leads flow from the beginning to the end of the funnel. The lead generation process of getting leads, retaining the lead interest, nurturing them and then establishing that they interact with the company.
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Evaluation of the lead generation process
The entire process should be scrutinized by the team to ensure that it is continually possible to bring in more leads, nurture them convert them into customers and retaining them.
Things that you should avoid
There are a few things that you should know about lead generation. This includes things that you avoid when you go ahead with the lead generation strategy. This can help you save time and money.
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Not Defining Your Audience
It is important to define your wants, needs and demographics. You should invest your resources into surveys before you pour your cash on lead generation.
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No Call to Action
The worst thing that you can do is forget your call to action. What can be worse is if you use the wrong call to action. You need to direct visitors to your goal.
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Time spent on wrong pages and platforms
You should not optimize the pages that people never visit. Instead, you should funnel these efforts into the most important lead generation venue options.
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Not connecting with leads
In order to get information like email address and other personal details then you should give them something valuable in return.
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Wanting more than expected
You should start slow with getting the name and email address and then gradually work towards getting more information out of them through B2B or B2C lead generation strategies.
