Main objective is to increase organic traffic and increase organic leads from The US. Target niche market - Technical, manufacturing industries
Indian hosted website ranking in The USA and drive traffic from the USA. Very less content on the page The keywords which needs to be targeted are very niche and has very less search volume
Strategies & Execution
Initially we making list of competitors and collecting the competitor’s keywords and their online activities.
Content optimization process: We started re-creating content for the website product pages, updated relevant blogs, redesigned portfolio pages, created case study pages etc.
On-page SEO: We added links with target anchors to the homepage, created new sections on top-level pages to display links for “featured content” around the site, and baked new views into site-wide navigation.
Link building activity: When we first started the activity the traffic from The US was as low as 40-50, Now the traffic per month from The US alone is 200 organically. We prioritize the most popular and profitable services.
The team could bring down cost per lead to Rs. 706.32 in a month I.e. the cost reduced by 116%. The cost per click also was reduced from Rs. 8 to Rs.2.6.