Case Study - 1
How one of the leading real estate companies in Chennai could reduce their advertising cost by 112%
Objective:
To generate inbound leads for a leading real estate company in Chennai by reducing their current advertising cost.
Problem:
The Cost Per Lead cost was way too high for one their Villa located in Chennai. The Facebook ad costed them Rs. 1500 per lead, which was very high. They struggled reduce the cost of a lead due to the change in Facebook algorithm and modification/disablement of certain of keywords in Facebook ad account.
Solution:
Social Media Team at External Experts, developed a Facebook Adverting strategy for the leading real estate to bring down the cost of adverting. As creatives are the major attraction on Facebook which is the edge to any ad to perform better. The team at External Experts optimized the ad creatives, text, targeting. The team used different types of ad creatives like Carousel, Slideshow, Banner ads.
Result:
The team could bring down cost per lead to Rs. 706.32 in a month I.e. the cost reduced by 116%. The cost per click also was reduced from Rs. 8 to Rs.2.6.
